Winona Ryder’s Super Bowl Revealed Early [WATCH]
"I came here to find the true Winona, to become a Winonan. And I did. But what I didn't realize is how much I'd discover about Winona along the way."
Three weeks after Winona Ryder was spotted filming a Super Bowl commercial in Winona, MN SquareSpace has revealed three ads full of Winona wordplay.
Squarespace, a website-building company, Tuesday released a 30-second, 60-second and three-minute commercial starring the Oscar-nominated actress. In the 30- and 60-second ads (the 60 is an extended version of the 30), Ryder returns to her roots. As she lies in the snow under a "Welcome to Winona" sign, a police officer pulls over and approaches her.
"'Scuse me, ma'am!" he asks in a very Minnesotan accent. "Whatcha doin' over there?"
"I'm building a website!" Ryder replies, holding up a laptop. After a pause, the officer asks, "About what?"
"Winona," the Stranger Things actress replies.
"Oh," the officer nods. The Minnesotan dialogue continues a bit longer until the officer says goodbye, leaving Winona to once again lie in the snow pondering her website.
The 60-second ad is an extended version, filled with longer, awkward Minnesota pauses.
The 3-minute ad is altogether different. In it, Ryder sits in a cafe (Micky's Diner in St. Paul) as she builds her website WelcomeToWinona.com with the help of a waitress named Joan. The spot flashes back and forth between Ryder in the cafe and scenes in Winona, MN -- walking the streets and interacting with locals.
"There's something about this place," her inner dialogue says as she walks down Main Street Winona, "something that feels so...me." The Winona wordplay is worked hard in this one, with the concluding dialogue with Joan leading to natural confusion between the two...and viewers.
"I came here to find the true Winona," Ryder tells Joan, "to become a Winonan. And I did. But what I didn't realize is how much I'd discover about Winona along the way."
"And that Winona is Winona Winona...?" Joan asks, muddling the actress with the Minnesota town. "Not Winona, right?"
"Wait, I'm lost," Ryder says, shaking her head. Us too, but that's ok.
According to Bring Me the News, the 30-second spot will ad on Fox between the first and second quarters of the Super Bowl. The website Winona Ryder creates in the spots -- WelcomeToWinona.com -- actually exists, by the way, and shows moments and memories of the actress's life in her namesake town.