Unless you’ve been living under a rock, you don’t have to look far to see that everything is costing more. From the gas you put in your vehicle, to the food you feed your family.

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For years, I’ve leaned toward buying generic or store brands because the cost was more in line with what I wanted to pay. But even those brands are costing way more than they used to.  

Photo by Franki Chamaki on Unsplash
Photo by Franki Chamaki on Unsplash
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I subscribe to a daily email called “Morning Brew; it covers a lot of topics in one email. It allows me to get on more details on the stories I want to learn more about and keep scrolling on the ones I don’t.  

Yesterday they presented the “Cliff Notes” version of an article from The Wall Street Journal which dove into the fact that to be able to afford their groceries, American families are shopping at more stores to be able to afford the items they want for their families.  

Photo by Tara Clark on Unsplash
Photo by Tara Clark on Unsplash
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The report said that on a normal trip for groceries, shoppers who would just go to one store in the past, now there are multiple stops involved. In 2019 and 2020, consumers went to nearly seventeen different stores during that time.  

Since that point the number of stores customers shopped at increased to nearly twenty-one stores from the start of 2021 until February of this year.  

One other thing that this study found, customers are not only going to more stores, but they went to stores that they would normally not go to. The article even said that some of these destinations were in neighborhoods they wouldn’t go into before the prices went up. 

Photo by Joshua Rawson-Harris on Unsplash
Photo by Joshua Rawson-Harris on Unsplash
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Over the last three years, what we’re paying at the grocery store has gone up twenty-one percent. Which is a direct reason that using coupons is on the rise again as well. The use of coupons has increased by thirty-three percent.  

Whatever you are having to do, however creative you are having to be to make ends meet, you are not alone. Good Luck in stretching your dollar farther.  

Bits O Bacon Chocolate Chip Cookies

 

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