The “Charlie Charlie Challenge” Was – Apparently – Just a Viral Marketing Campaign [VIDEO]

All the hype around the "Charlie Charlie Challenge" was (apparently) a huge marketing campaign and now I don't want to see your movie.

The "Charlie Charlie Challenge", if you haven't heard or seen any videos surrounding this rather stupid challenge... first of all you are suppose to be able to summon a Mexican demand named CHARLIE... Charlie?... ANYWAY, you can see how people reacted to this "challenge" HERE.

Although, it looks like it was a ploy to promote the upcoming movie, "The Gallows".