That Weird Cell Phone App Says Netflix ‘Fuller House’ Ratings on Par With ‘Walking Dead’
In spite of their monstrous and ever-increasing success, Netflix has yet to publicly reveal any real viewing data, something San Francisco-based Symphony sought to rectify with a strange cell phone app analyzing viewership data by audio. Netflix flatly denied the accuracy of said “ratings,” but may not want to, if word of Fuller House having upwards of 10 million viewers proves true.
Take this with a grain of salt for now, as Netflix boss Ted Sarandos previously called Symphony Advanced Media’s measurements “really remarkably inaccurate data,” though their latest report (via IndieWire) suggests Fuller House to have been one of the most-watched series of 2016. For those unfamiliar, the Symphony software purports to chart Netflix usage through audio data picked up by phones.
According to them, Fuller House averaged 14.4 million viewers among the range of adults 18-49 within days of its February premiere, roughly a 10.4 demographic rating. Placed into more recognizable terms (not to mention the fact that Netflix releases all episodes at once), the first seven days after Fuller House premiered saw around ten million viewers, just behind The Walking Dead at 12.1 million, or Sunday Night Football at 9.9 million.
Of course, Fuller House was practically built for significant ratings, given the impressive syndication numbers that kept hope of a revival afloat in the first place. Netflix also quickly swooped in to issue a Season 2 renewal, which will very likely premiere in later 2016.
It’s still not an exact report as of yet (Making a Murderer was also recorded as a monster hit), but could Netflix have hit the jackpot with Fuller House?