For each letter collected in stores and online through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children who have life-threatening medical conditions.
Every year Macy's puts on the perfect melding of music and fashion via their show called Glamorama. Each year there's a different theme to the show featuring various fashion designers and great music. The music is almost always a knockout via live performances and pre-recorded mash-ups. This is a high-brow marketing blitz put on to highlight their upcoming fall fashions, but it's really a great night of music and entertainment - all in the name of local charities in each city where the show takes place.
Justin Bieber is used to screaming girls wherever he goes and big props to him for being able to poke fun at himself in his new ad for Macy's Black Friday Sale.