healthy kids

Kids and vegetables...Why is this such a NON Combination? Why don't kids want to eat their vegetables? And it seems that you want to get them started off right, so you avoid the chocolate, the pop, you feed them veggie baby food...They LOVE it...and then...they switch to real food...and NO WAY. Green beans apparently lose a lot of flavor once they aren't smooshed up into baby foods. So what kind of things CAN we do to make sure our kids start "getting the right idea" about what they are eating?