January is often times associated with snowflakes and the color ice blue. Applebee's knows that and they are trying to help us through this rough month.
If they really wanted to be extra they could rim the edge of the glass with crushed up Jolly Rancher pieces, but for a dollar I'm not too upset they aren't going above and beyond.
Back in October the restaurant introduced their $1 drink of the month and it quickly because a crowd favorite, and how could it not? $1 drinks are unheard of in 2018