People are up in arms after finding out that Old Navy has been charging anywhere from $12 to $15 more for women's plus size clothing, but not men's.

Why is this?!  As if women aren't already being gouged enough at the check-out.


Old Navy's response was this, according to TIME magazine:


Old Navy is proud to offer styles and apparel designed specifically for the plus size customer. For women, styles are not just larger sizes of other women’s items, they are created by a team of designers who are experts in creating the most flattering and on-trend plus styles, which includes curve-enhancing and curve-flattering elements such as four-way stretch materials and contoured waistbands, which most men’s garments do not include. This higher price point reflects the selection of unique fabrics and design elements.


- Gap Inc. spokesperson


If this is their argument, than why do women who wear petite Old Navy sizes pay the same amount for their garments as the women who wear "regular" sizes?  Shouldn't those items cost less based on their statement?

I'm not the only one who's ticked off about this, which is why a petition online already has 34,000 signatures and counting.



You won't see me shopping at Old Navy anytime soon.  This also begs the question, "How many other retailers are getting away with this same tactic?"