How Do You Pronounce Holdingford?

We had a pretty heated discussion in our break room today about how to pronounce Holdingford. Things got pretty intense too. A few of my co-workers are native Holdingford residents and they say it absolutely drives them nuts when people pronounce the name wrong.

A few people in our building say it's pronounced HoldingFURd. Others who are from that town argued that it's HoldingFORd. So, which is it? I've heard it both ways and I am convinced that it's pronounced how it is spelled, HoldingFORD like the automotive company.

Once and for all, let's put this debate to rest! Which is it?