First Ave Teams Up With Vans for Limited Fundraiser Shoe Collab
Iconic Minnesota music venue First Avenue has partnered with skateboarding-influenced shoe and apparel brand Vans for a limited edition shoe collaboration.
As part of Vans #FootTheBill campaign, First Ave has teamed up for a limited edition, customizable shoe that sees proceeds go back to the music venue.
"We're stoked to announce our Vans collab for their "Foot the Bill" program," said First Ave in a Tweet Tuesday. "Customize your very own First Avenue Vans! Proceeds go directly to the club! Thanks to Vans for their amazing idea and their support."
"Foot the Bill is Vans' collaboration campaign to support local and community-driven skate shops, restaurants, art galleries and music venues. "We know how important small businesses are," they say at their website. "We were one. You helped us become what we are, and we want to help our community and extended members of our Vans Family during this difficult time."
Shoes are entirely customizable, from color to design. Minnesota fans have taken to Twitter to show off their own customized sneakers (note the Prince tributes):
Net proceeds (all proceeds less the costs of production and shipment) to to the local and community-driven skate shops, restaurants, art galleries and music venues.