The Harriss Poll's 31st annual EquiTrend Study has revealed the top brands covering almost 200 categories, and you'll find many of them right here in St. Cloud!

Each year, the Harriss Poll asks consumers to name their top favorite brands based on Familiarity, Quality and Purchase Consideration. Categories include media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries.

This year, more than 45,000 American consumers assessed nearly 2,000 brands in 196 categories. Many of the brands named Brand of the Year are available right here in St. Cloud!

General packaged goods including ice cream (Breyers), Laundry Detergent (Tide), Popcorn (Orville Redenbacher’s), Potato Chips (Lay's), Sports Drink (Gatorade), Tea (Lipton) and toothpaste (a tie between Colgate and Crest) can be found in any number of retail stores including Target and Walmart.

Restaurants including Chick-Fil-A (Best Chicken Restaurant), Texas Roadhouse (Best Casual Dining Restaurant), Taco Bell (Best Mexican Restaurant), and Panera Bread (Best Sandwich Shop) are all located within the St. Cloud area metro.

Retailers including Home Depot (Best Hardware & Home Store), Bath & Body Works (Best Health & Beauty Retail), Bed, Bath and Beyond (Home Goods Store), Walgreens (Best Pharmacy) and Dollar Tree (Best Value Store) are also available within the the St. Cloud metro.

Check out the full list of results below:

IndustryAward Name2019 Award Companies
AutomotiveLuxury AutomotiveLexus Vehicles
AutomotiveNon-Luxury AutomotiveToyota Vehicles
AutomotiveOnline Auto ShoppingKelley Blue Book (
Consumer Packaged GoodsCoffeeDunkin’ Donuts Coffee
Consumer Packaged GoodsDeodorantDegree Deodorant
Consumer Packaged GoodsHot SauceSweet Baby Ray’s Wing Sauces
Consumer Packaged GoodsHousehold CleanerWindex Household Cleaner
Consumer Packaged GoodsIce CreamBreyers Ice Cream
Consumer Packaged GoodsLaundry DetergentTide Laundry Detergent
Consumer Packaged GoodsPopcornOrville Redenbacher’s Popcorn
Consumer Packaged GoodsPotato ChipLay’s Chips
Consumer Packaged GoodsSports DrinkGatorade Sports Drink
Consumer Packaged GoodsTeaLipton Tea
Consumer Packaged GoodsToothpaste(TIE) Colgate/Crest
Consumer Packaged GoodsYogurtYoplait Yogurt
Financial Services/InsuranceDigital InvestingVanguard Personal Advisor Services
Financial Services/InsuranceDigital WalletPayPal
Financial Services/InsuranceHealth InsuranceBlue Cross Blue Shield
Financial Services/InsuranceInvestmentThe Vanguard Group
Financial Services/InsuranceLife InsuranceNorthwestern Mutual Life Insurance
Financial Services/InsuranceNational BankCHASE Bank
Financial Services/InsuranceOnline BankCapital One 360 Bank
Financial Services/InsuranceOnline LendingSoFi
Financial Services/InsurancePayment CardVisa
Financial Services/InsuranceProperty and Casualty InsuranceUSAA Insurance
Health and HomeExercise EquipmentPrecor Exercise Equipment
Health and HomeHealth & Fitness ClubOrangetheory
Health and HomeOnline Home
Health and HomeOnline Job
Health and HomeReal Estate AgencySotheby’s International Realty
Media & EntertainmentAudio Streaming ServicesApple Music
Media & EntertainmentFactual Entertainment(TIE) National Geographic Channel/Discovery Channel
Media & EntertainmentGeneral EntertainmentUSA Television Network
Media & EntertainmentKids TVDisney Channel
Media & EntertainmentNews ServiceNational Public Radio (NPR)
Media & EntertainmentPay Cable TV NetworkHBO Television Network
Media & EntertainmentSocial Networking SiteYouTube
Media & EntertainmentSport LeagueNFL (National Football League)
Media & EntertainmentTV NetworkABC Television Network
Media & EntertainmentTV NewsThe Weather Channel
Non-ProfitAnimal Welfare NonprofitBest Friends Animal Society
Non-ProfitDisability NonprofitNational Down Syndrome Congress
Non-ProfitHealth NonprofitSt. Jude Children’s Research Hospital
Non-ProfitInternational Aid NonprofitFood For The Poor
Non-ProfitMilitary & Veteran Serving NonprofitWounded Warrior Project
Non-ProfitSocial Services NonprofitChildren’s Defense Fund (CDF)
Non-ProfitYouth NonprofitGirl Scouts of the USA
RestaurantsBurger RestaurantIn-N-Out Burger
RestaurantsCasual Dining RestaurantTexas Roadhouse
RestaurantsChicken RestaurantChick-fil-A
RestaurantsCoffee Shop(TIE) Krispy Kreme/Dunkin’ Donuts
RestaurantsDelivery AppsUberEats
RestaurantsMexican RestaurantTaco Bell
RestaurantsPizza ChainMarco’s Pizza
RestaurantsSandwich ShopPanera Bread
RetailConvenience StoreWawa Convenience Store
RetailDepartment StoreMacy’s Department Stores
RetailFootwear StoreDSW (Designer Shoe Warehouse)
RetailHardware & Home StoreThe Home Depot
RetailHealth & Beauty RetailBath and Body Works
RetailHome Goods StoreBed Bath & Beyond
RetailHome Meal Kit ServiceHelloFresh
RetailLuxury Department StoreNeiman Marcus
RetailMass RetailerAmazon
RetailPet Supply StorePet Supplies Plus
RetailSporting Goods Store(TIE) Finish Line Sporting Goods/REI
RetailValue StoreDollar Tree
Tech / TelecomComputer ManufacturerMicrosoft Computers
Tech / TelecomGaming ConsoleNintendo Gaming Consoles
Tech / TelecomMedia Streaming DeviceAmazon Fire TV/Fire Stick
Tech / TelecomSmart SpeakerAmazon Echo
Tech / TelecomSmartphoneApple iPhone Smartphones
Tech / TelecomTablet ComputerApple iPad Tablets
Tech / TelecomTV & Internet ProviderGoogle Fiber
Tech / TelecomVirtual Personal AssistantApple Siri
Tech / TelecomWearable TechApple Watch
Tech / TelecomWireless CarrierVerizon Wireless
TravelEconomy HotelAmericas Best Value Inn
TravelExtended Stay HotelHomewood Suites by Hilton
TravelFull Service AirlineAmerican Airlines
TravelLuxury HotelJW Marriott
TravelMidscale HotelHoliday Inn Express Hotels & Resorts
TravelOnline Travel ServiceTripAdvisor
TravelPremium HotelMarriott Hotels
TravelUpscale HotelCourtyard Marriott
TravelValue AirlineSouthwest Airlines

You can find more on Harriss Poll's methodology here.

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