The topic of underwear came up on the Get Up & Go Show this morning.  It got me thinking.  Are we brand loyal when it comes to our under garments?  Does it have to be a certain cut / fit / style?  When I was younger, it was whatever's the cheapest, now at 38, its all about comfort (and brand) over price.

The men I surveyed only shopped for underwear 2-3 times a year, and planned out shopping trips specifically for them, where woman treated it as more as an impulse buy. They didn't set out on a shopping excursion just for their undies, they stopped by their favorite stores, and if a good deal was on the table, they made the purchase!

Marc Piasecki, Getty Images
Marc Piasecki, Getty Images
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Oddly enough, the guys were willing to spend more money to get a specific brand, where the ladies were on the hunt for a good deal, and would pass on their favorite pair, if they didn't feel the price was right.

Lucas Dawson, Getty Images
Lucas Dawson, Getty Images
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When it comes to underwear, here's what central Minnesotans prefer.

Woman...

Top 3 Brands

2)  Hanes

3)  Aerie 

Top 3 Styles

Men...

Top 3 Brands

1)  Hanes

Top 3 Styles

2)  Brief

For Chad its 'Boxer Briefs' from American Eagle and Kelly 'Boy Shorts' from Hanes.

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