Insight Eyecare is the eye care experts, providing comprehensive eye care for all ages via diagnosis, treatment and management of eye conditions. They are equipped to handle eye trauma and most eye injuries as well as provide treatment for more common ailments such as red, itchy, allergen related symptoms or pink eye. They provide comprehensive contact lens service and care. They prescribe all brands of soft and rigid contact lenses, as well as custom-designed lenses for special needs such as multifocals, astigmatism correction, and other challenging eye conditions.

Motto: “To Lead by Example”

Founded: 1983

Led by: Burt W. Dubow, Greg J. Friederichs, Bennett W. Nelson, Anna C. Malikowski

Why They’re Unique: They are redefining the eye exam. What an iEXAM means to you:

  • High value comprehensive eye care
  • They only see two patients per hour, so they can have time to answer all of your questions – Time Well Spent.
  • They use the most advanced instrumentation, which means earlier diagnosis and detection – Early detect, Clearly Correct.
  • The doctors want to know and understand their patients eye care history and work hard to be sure you have the same doctor for each appointment – Consistency of Care.

They Can Answer Questions Relating to: How can I keep my vision healthy?  Am I a good Lasik eye surgery candidate? How do I dry up my watery eyes? What are my options for cataract surgery?

Meet The Experts

Burt W. Dubow, OD, FAAO

Dr. Dubow graduated from Little Falls High School and obtained his BA from the University of Minnesota in 1971. He received his doctorate of optometry degree from Pacific University College of Optometry in 1975.

Greg J. Frieder

ichs, OD

Dr. Friederichs received his BS from St. John’s University and his doctorate of optometry from Indiana University School of Optometry in 1991. Giving back to the community is a priority for Dr. Friederichs and he has lead eye care mission trips to South America.

Bennett W. Nelson

Dr. Nelson received his BS in biology from Western Illinois University and completed his doctorate of optometry at the Indiana University School of Optometry in 1991. Dr. Nelson specializes in contacts, pediatrics, and diagnosis and treatment of eye disease.

Anna C. Malikowsk


Dr. Malikowski received her Bachelor of Science Degree in Biology from the University of South Dakota and completed her Doctorate in Optometry at the Illinois College of Optometry in 2003. Dr. Malikowski has a special connection to Ethiopia. She has contributed her time, talent and expertise to those in need in Addis, Ethiopia. In the future, she plans to return to Africa for mission trips to further aid people in extreme need.

If you would like to learn more about the doctors, click here.

The following laser eye surgery checklist is a good start to help you determine if Lasik is right for you:

1. Your eyes must be healthy.

2. Your cornea must have sufficient thickness.

3. Your pupils must not be overly large.

4. Your prescription must be with in certain limits.

5. You must be over 18 years of age.

6. You must have stable vision for at least a year.

7. You must generally be in good health, if pregnant you should delay surgery.

Here are a few simple steps you can work in to your life that will improve the health of your eyes.

Eat leafy greens: Broccoli, spinach, and other dark colored vegetables that contain lutein have been found to reduce the risk of developing cataracts and macular degeneration in some adults.

Eat carrots: This vegetable is full of beta-carotene, an antioxidant that helps prevent night blindness and other eye problems.

Use vitamins: Take these daily as a preventative step toward healthy eyesight. Vitamins C, E, beta-carotene, copper, and zinc have been proven to slow down the progression of macular degeneration and delay the start of cataracts.

Get your antioxidants: Foods high in antioxidants help minimize the effects of damage done by the environment, such as sun exposure. If you are exposed to the sun for long periods of time, it can lead to cataracts or muscular degeneration. Oranges and blueberries are a great supplement to add to your diet.

Wear sunglasses: With all of the stylish designer frames available at Instyle Eye Wear, there is no excuse for not having a pair! Extensive UV exposure can lead to cataracts. Our doctors suggest wearing polarized lenses that block out the majority of UV rays and wear a hat to block out any reflections.

Load up on Omega-3’s: The Omega-3’s found in some fish help to minimize dry eyes and improve vision. Our doctors suggest using Fish Oil on a daily basis in order to help prevent dry eyes and cataracts.

Get your heart rate up: Studies have shown that the benefits of exercise go beyond weight loss. Getting your heart rate up three times a week in 30-minute intervals can reduce the pressure of your eyes, thus reducing your risk of glaucoma.

Have A Question? Ask The Experts!

(320) 253-0365 St. Cloud

(320) 243-3566 Paynesville

(763) 261-5444 Becker

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