Update: Target has announced they are no scrapping the much-anticipated Hunter for Target's women's rain boots.

Just days after announcing a delay on women's rain boots -- part of their collaboration with UK-based fashion designer Hunter -- Target has announced they will not be making the boots available at all.

In an update from Chief Merchandising Officer and Executive Vice President Mark Tritton, there was a "production issue" on the boots that they decided did not match Target's standard of excellence.

"After thorough evaluation, we’ve decided not to make this item available. We’re very sorry, but the production simply didn’t meet our standards, Hunter’s standards, or the standards we want guests to have when they shop at Target."

The update goes on to say Target wasn't willing to risk further disappointment to customers, and they're working with a third party to recycle the boots.

You can read the full announcement here.


The Spring fashion collaboration between Minnesota-based Target and UK-based Hunter is out now!

Hunter for Target -- one of Target's largest collaboration releases yet -- offers some 300 items for the whole family including apparel, accessories and outdoor items like hammocks, sunshades and coolers.

However, a delay on the British company's trademark tall boots -- known in the UK as "wellies" -- have some people upset.

In an update at their website, Target said: "We apologize for any disappointment and we’ll share more information when we can." While not identical to Hunter's $150 rain boots, Target's will be similar and much more affordable at just $40.

Hunter's rain boots are not a new craze; they've been popular with music festival-goers for years already. Celebrities including Amanda Seyfried, Rihanna, Ashley Olson, Cara Delevigne and latest British celebrity Megan Markle have all been spotted wearing Hunter's boots.

Hunter for Target will be available in stores and online through June 14, 2018.


While Target may or may not disappoint customers, I can guarantee you Beaver Island Brewing in St. Cloud won't!

 

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