For each letter collected in stores and online through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children who have life-threatening medical conditions.
Every year Macy's puts on the perfect melding of music and fashion via their show called Glamorama. Each year there's a different theme to the show featuring various fashion designers and great music. The music is almost always a knockout via live performances and pre-recorded mash-ups. This is a high-brow marketing blitz put on to highlight their upcoming fall fashions, but it's really a great night of music and entertainment - all in the name of local charities in each city where the show takes place.
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