I'm going to outright say that this has got to be an April Fools day prank.  Clever marketing though.  The interview with the guy at the end seemed a bit staged to me.  Also, the scene where the girl in the skirt is lifting her leg up over her head... so impractical for so many users.  Plus, the fact that you have to then reach out to your toes to take the picture.  Most people I know are not even close to being flexible enough to attempt a stunt like that.

Funny, but I'm calling farse on this big time.  What do you think?