Pop Stars Are Selling More Than Music

Pop stars upped their multiple revenue streams years ago when record sales started to tank. Merch used to be a T-shirt. Now it’s jewelry, shoes, hats, hand bags, even nail polish. Today stars are more serious than ever with their non-music endeavors. Kanye West, J Lo and Selena Gomez (to name a few) have their own clothing lines. Beyoncé is pushing her active wear. Almost every artist has a perfume or cologne. P Diddy is peddling his Ciroc Vodka brand. For an A list artist the simple act of showing up at a fashion show can bring in big Benjamins. But, probably the most creative award goes to Pharrell Williams and Daft Punk. After their hit single, Get Lucky, they branded Get Lucky condoms... I didn’t see that coming. And now it has recently been announced that Taylor Swift has her own line of greeting cards with Papyrus. So you may not get Taylor to sing Happy Birthday to you but you might get one of her cards!

This weekend you’re gonna get all your favorite hits like you’ve never heard them before! Get ready for exclusive HK remixes on Mike Posner, The Chainsmokers feat. Daya, Pink, Nick Jonas, Flume and so many more! I’ll be featuring Shawn Mendes and

’s new tracks and throwing in a few surprises that you don’t want to miss! The party starts right here on Mix 94.9 Saturday at 10pm and Sunday at noon! Remember…if it's hot, if it's new and it makes you wanna move…you're In The Mix with HK.