I was reading a story this morning in The Wrap about how expensive going to the movies is. The average movie ticket price is $8.65. At that price, an average family of four can go to the movies for $34.60. A total of 1.32 billion tickets were sold last year, which added up to $38.6 billion in global box office. Yesterday, I went to see Beauty and the Beast and the man in front of me bought 4 tickets (2 adults / 2 kids) to the 6:30 pm show, and it cost him close to $50.00.