Exactly How Much Money did Super Bowl 52 Bring to Minnesota?
Super Bowl 52 showed everyone in America just how Bold the North really was. Snow storms, cold weather, and plenty of fun events kept visitors entertained for a solid week and a half as they got ready for the big game at US Bank Stadium. But just how much money did the state rake in from the event? ESPN said:
The final tally by Rockport Analytics came in $50 million over the consulting company's pre-Super Bowl projections. It also said the 10 days leading up to the Feb. 4 game at U.S. Bank Stadium in Minneapolis brought in $32 million in new tax revenue for state and local government.
Overall having the Super Bowl in Minnesota brought in an extra $370 million in "new spending" in the Twin Cities area. Unfortunately a lot of that money didn't stay local. Hotel room rental money goes to parent companies, and sales of jerseys and tickets went to the NFL and manufactures. The money that stayed in state came from the visitors that shopped local, visiting Minnesota owned restaurants, bars, and shops.
The silver lining: even though the weather wasn't great, there were over 125,000 tourist drawn to the area, and a survey said that 83% of first-time visitors said they would return. Overall it sounds like Minnesotans were excellent host for Super Bowl 52!