Downtown Minneapolis’ Historic Grain Belt Sign Coming Back to Life
A new glow will be seen again as you pass by downtown Minneapolis and the Mississippi River. The iconic "Grain Belt" sign will be lit again next year!
August Schell Brewing recently finalized the purchase of the 50x40 foot Grain Belt sign and the land it sits on, located on Nicollet Island. The sign was built in 1941, and was turned off for good in the early 1990's. It wasn't always at it's current location. Originally the sign was above the Marigold Ballroom on Nicollet Avenue until 1950, for being moved to Nicollet Island.
The plans to light the sign include a major renovation to restore the iconic structure. The cost is estimated at $500,000 for the materials, which would include all LED bulbs and new neon tubing. Schell's Brewing has also hired a company to work on getting the sign submitted into the National Register of Historic Places.